This week Naitika came across a really intriguing blog about business partnership with charity. Read on...
Who wouldn’t agree to give old clothes to charity rather than see them end up in landfill? Few of us, right. Yet, the rubbish tip is where most of it goes: 80% in the case of Marks and Spencer. So for the last three years the UK high street retailer has been engaged in an intriguing experiment. It’s been effectively paying people to recycle. Anyone who heads down to an Oxfam store with a bag of unwanted clothes gets a £5 shopping voucher. The idea has been a roaring success with us, the consuming public. Oxfam has collected over seven million garments – that's an item from almost one in every eight UK residents. Read more...
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