Emma and People Tree are going to be launching a brand new spring/summer 2011 range. This is going to be showcased at Prince Charles’s private gardens. It is going to be a garden party that is open to the public with the theme being environment and sustainable living.
Ethical fashion has in its time built up a bit of a reputation for being too pricey and appealing to mostly older people. Brands like People Tree are really bringing ethical fashion to the front of the limelight and putting it on par with brands such as Topshop and Asos who stock People Tree products.
It’s great that Emma Watson is fronting the campaign as ethical fashion only tends to get spoken about by older celebrities. Emma Watson is a role model to young people by showing them positive alternative's to the high street labels.
Emma said in a statement: ‘I’m so thrilled that People Tree will be showing the spring summer collection at a garden party to make a difference. I think the Prince of Wales initiative is such a brilliant idea and I’m thrilled.’
We’re thrilled to Emma!
Image Credit- David Shankbone on Flickr at Creative Commons
What Emma is doing is great, however, this brand is still not as well known, and they need to change their marketing to target more young people and encourage them to shop in ethical places.
ReplyDelete