Nike: Ticks the right box

Not only has England actually made it to the World Cup this year but a very important issue has become a part of the great sporting event. Nike has produced environmentally friendly uniforms for the upcoming 2010 football world cup.

The kits are going to be made from discarded plastic bottles collected from landfills in Japan and Taiwan.

When I first read on Ecouterre about this, I was a tad confused. “How on earth are they going to pull that off?” Well the plastic bottles get melted down into yarn first and are then spun into fabric.

Each shirt is made from 8 plastic bottles. Apart from just saving on raw materials, Nike managed to reduce 13 million plastic bottles from the landfill which is enough to cover a football pitch 29 times over!

Nike seems to have grown a corporate conscience since the late 1990’s. It feels like just yesterday that a photo of a Pakistani boy stitching Nike footballs started making its rounds...

Image Credit- James Temple on Flickr at Creative Commons