Whenever I do look for organic or ethically produced products the one thing that holds me back from buying it, is the price.
A pair of jeans that would cost me £30 on the high street cost more just because they are ethically produced. But at the same time I don’t want to buy something that I know has been made at the expense of someone else.
At a recent ‘Fashion Forward’ event hosted by Fashioning an ethical industry, the attendees were asked how to get ethical fashion into the mainstream. In my opinion, the one thing that stops a large majority of people from making thoughtful purchases is the price.
Yet a lot of people thought ethical fashion was in the same league as Prada, Dior and Gucci “If people can pay that much for Gucci, then they can pay that much for an ethical product.”
I ask - who is buying Gucci anyway? Should ethical fashion be compared to luxury brands? Or should ethical fashion start looking at where the majority of clothing purchases are made?
Value retailers (cheap retailers) have doubled in size within the last five years. 40% of clothes are now bought from these retailers in the UK. So if you want people to pay more attention to ethical clothes you should look at where the majority shops and why they shop there. It’s important to know your competition.
People Tree seems to have the right idea. Reasonable prices and fashionable clothes with the added bonus of Emma Watson as the face of the brand. Their clothes could easily be mistaken for something from the TopShop brand.
What do you think?
No comments:
Post a Comment