"I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there."
- Emma Watson
Emma Watson aka Hermione from the Harry Potter films has designed a clothing line for People Tree with everything made in India, Bangladesh and Nepal by hand from 100% organic and Fairtrade-certified cotton. About time we were given an alternative to toxin ridden cotton garments.
Organic cotton is grown from non-genetically modified plants and doesn’t use fertilisers or pesticides. Regular cotton can pollute water and poison animals as it is grown with fertilisers and pesticides. Animals fed with food containing cotton seed oil can be poisoned.
The Fairtrade labels all around the coffee counter remind us to choose our coffee carefully but when were in a clothes store we don’t have anything pointing us in the right direction. With recent articles and TV specials we have all become more aware of where our clothes are coming from but we don’t know where to find alternatives. So it’s a positive step to see someone as high profile and fashionable as Emma Watson encouraging us to shop more cautiously.
Emma Watson will be showcasing her new collection for People Tree at the Fairwear 2010 fashion show, at Bristol Cathedral on Thursday, 25th of February.
Image Credit- David Shankbone on Wikimedia Commons at Creative Commons
No comments:
Post a Comment